Cruise Life: An Interview with Nick Diamond
Having gotten its start in the late ’90s as a hardware company, Diamond Supply Co. has grown exponentially over the past 14-plus years, becoming one of the biggest and most well-known brands in the skateboarding and streetwear industry today. We recently had the opportunity to sit down with the man behind the brand, Nick Diamond himself, in Diamond’s newly opened facility. In the interview, the creator and designer touches on the origins of Diamond Supply Co., its upcoming 15th anniversary, the growth of the brand and its subsidiaries, the changes in the streetwear and skating industries over the past decade, and even some of his own personal goals and hobbies outside of the workplace.
We’re here at Diamond’s new facility, can you talk a little bit about that? How it came about, how long it took and what your goals are with the space?
This is actually our first warehouse that we did on our own. We used to always drop-ship and ship from our manufacturers. We only did a little bit of shipping out of our old office. We were growing so much and wanted to do everything in-house on our own, so we got this big warehouse to basically have our own shipping facility and office. We built 7,000 sq-ft of offices in a 23,000 sq-ft warehouse and used the rest for shipping, and we also have a big mini ramp bowl to skate in. It’s nice to have everything in-house: all our production people, warehouse people, sales, marketing, all under one roof. Before we were all scattered throughout different offices, people’s houses and around LA. So now we’re like really up and running officially. Check out the full interview after the jump. Read more →






