The “Kid” has returned. Leaving the experiential punk sound behind, Kid Cudi’s lead single off his sixth studio album (Passion, Pain & Demon Slayin’) shows that nobody tops his ear for producing a late night hip-hop track. Drugs, parties and women, The Frequency is a look into how an ideal night manifests for this angsty artist.
The Frequency’s has the catchiest hook of 2016, making nights of psychedelic tripping and copious sex seem irresistible. This hook catches you into the track, leaving you desiring for more of Cudi’s tripped-out experiences.
In the midst of any chaotic night, The Frequency sets a mood of leisure. The slowly melodic rhythm is smooth, and with Cudi quickly rapping overtop, the mind takes a soulfully refreshing relax. Reminiscent to his earlier hit Pursuit of Happiness, Cudi embraces his neo-psychedelic style that he refrained from in his previous album Speeding Bullet to Heaven.
The sense of urgency in his flow is a convincing flair to an otherwise mellow song. The tempo of his words is opposite of the rhythm that plays under his voice. Singing, as well as his signature humming, are caught in the mix of his rapping, creating a remarkable trifecta in his vocal performance.
Cudi’s mantra to experience a successful night of antics is to simply follow the good vibes happening. Let love lead, and you’ll be rewarded accordingly. A message that couldn’t fit into the despair of Speeding Bullet.
The Frequency is a reintroduction for this tenured hip-hop artist. The emotionally distraught Cudi is dormant in this single. This song is a fresh beginning for our big brother, liberating himself from the self-indulgent music that captured the worst of depression and suicidal thoughts. Now, Cudi has returned to his roots, appealing towards casual listeners and passionate followers alike.